Organic Traffic

Written By Zoe .

Social Media Engagement:

  1. Consistent Posting Schedule: Post regularly to stay visible to your audience

    1. At least 5 story posts everyday, recommended 15 to 20 throughout the day so there’s something new every time a follower checks their social media

    2. Between 1 to 3 Facebook posts everyday, utilize keywords, write long blog posts, engage with customers, add links to products - Let’s. boost that pixel for ads!

    3. Develop a presence on Pinterest, not as mandatory as Instagram and Facebook but it’s great for SEO boost, organic traffic to website, top of funnel benefits. If you start posting, aim for 1 to 5 per day. Keep it consistent.

    4. Create a blog page on your website. It doesn’t matter if people don’t read it, Google loves it! It will boost your SEO and help your tribe find you

  2. User-Generated Content: Encourage customers to share photos of their purchases and tag your boutique, then repost to build community and authenticity.

    1. Post pictures of yourself on the go! We are in the influencer era - a car selfie with a caption of how crazy your day is but look how cute this top is! This goes a long way with you customers

  3. Interactive Stories: Use polls, questions, and quizzes on Instagram and Facebook Stories to foster engagement.

  4. Engage with Comments & DMs: Respond to customer comments and messages promptly to build relationships and trust.

    1. Algorithm-wise: Meta likes to see that you’re engaging with your customers and will continue to boost your feed

  5. Run Giveaways: Organize giveaways that require participants to follow, like, and tag friends to increase your reach.

  6. Behind-the-Scenes Content: Share behind-the-scenes glimpses of your boutique, inventory arrival, or team activities to make your brand more relatable.

  7. Educational Content: Post styling tips, care instructions, or fashion trends to provide value beyond product promotion.

  8. Utilize Hashtags: Use a mix of trending, niche, and brand-specific hashtags to reach a larger audience.

  9. Create Saveable Content: Focus on content that your audience might want to save for later, like styling guides or checklists.

Website Traffic:

  1. Blog Posts: Write blog articles related to fashion, styling tips, or boutique updates and share them on social media to drive traffic to your website. Post on both Facebook and your Website

  2. SEO Optimization: Use relevant keywords on product pages and blog posts to rank higher in search engine results.

  3. Link in Bio: Include a link to your website in all your social media bios and direct followers to it with CTAs in your posts and stories.

  4. Email Marketing: Send regular newsletters with product updates, styling tips, and exclusive offers to encourage customers to visit your website.

  5. Product Tags & Shoppable Posts: Use shoppable posts on Instagram and Facebook to make it easy for followers to visit your website and shop directly.

  6. Highlight Customer Reviews: Share customer testimonials and reviews on your website and social media to build credibility and entice new visitors.

  7. Pinterest Strategy: Create Pinterest boards with product pins linked back to your website, leveraging Pinterest as a search engine for fashion inspiration.

  8. Engaging Call-to-Actions (CTAs): Use engaging CTAs in your captions, such as “Check out our latest collection on our website” to drive followers to your site.

  9. Story Highlights: Use Instagram Story Highlights to showcase collections, sales, and links to your website for easy navigation.

  10. Community Engagement: Join and engage in relevant Facebook groups or forums to share your expertise and subtly drive traffic to your website when appropriate.

Zoe .